lima stanley design

Brand challenges

Lima Stanley Design is on a mission to make homes healthier, promote eco-friendly lifestyles, and do their bit for the planet by adopting more sustainable design practices. The challenge was that the founders were unable to express their mission and values through their brand’s online presence and therefore were unable to attract aligned clients.

How I helped

To really bring out the essence of the brand which is key to speak to the right audience, I carried out my signature brand strategy process. That helped us get clear on Lima Stanley Design’s own values, their audience needs, and how the brand needs to show up to attract their ideal clients. Next, I came up with the messaging and web copy that neatly ties together every essential element we discovered in the brand strategy process - making it expressive and attractive in order to hook the right-fit clients.

the result

The partners - Romullo and Daniel feel much more confident in showing up online as well as in-person now that they have detailed knowledge about their target audience. They have been showing up at a lot of interior design conferences and shows within Dallas where they are attracting their ideal audience through their clarified brand messaging. They no longer struggle to explain the value of their health, wellness, and sustainability focused services to their dream potential clients.