Twelve and Twenty Eight
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Branding | Citrus & Gold

Branding, Mood Boards

Our California based client Citrus & Gold, empowers female entrepreneurs working in the health and wellness space. The mission is to coach them to use the right marketing strategies so that they are able to build a purpose-driven brand.

Brand Challenges:

Being new in business, the founder of Citrus & Gold was still in the “testing the waters” phase with this venture. She was looking for a simple, subtle yet timeless brand identity that would work well when her business grows with the addition of more services and digital products like courses, eBooks and much more.

Strategy + Execution:

With the help of detailed brand diagnostics, we analyzed the existing presence of Citrus & Gold across all digital platforms. Also, based on the brand’s values, mission and getting a sense of where the brand is headed towards in the near future, we created a minimal brand identity using typography and subtle color palette that the ideal audience would relate to. The same was then baked into the brand collateral and templates to be used for digital/print communication.


Citrus & Gold has become a brand that women entrepreneurs are trusting and investing in to make their brands better. The visual tone and the brand’s presentation style has become quite consistent across all platforms

The Journey

The Journey

We did brand research and came up with a complete style guide for Citrus & Gold that included:

1. Color Pallete

2. Typeface combinations

These selections were then incorporated into the Logo, Social Media Templates and Business Card.

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