Dan Rak design
An award-winning interior design firm, based in Chicago working on projects nationally creating beautifully functional spaces and excellent client experiences.
SERVICES
Brand Strategy
Brand Identity Design
Website Copywriting
Squarespace Website Design
Custom Graphic Design
Brand challenges
Dan Rak Design is an established brand that has been in the industry for over 10 years. Their work is very high quality, refined, and luxurious and the team’s focus on creating unmatched client experiences was not showing through in their dated online presence. This was limiting the firm from going big in terms of bigger budget projects, and new collaboration opportunities.
How I helped
I started the rebranding process by studying the target audience in-depth which helped me create a unique positioning for Dan Rak Design in the saturated industry. Based on a solid brand strategy, I created a timeless brand identity system using prevalent characteristics of Dan’s design style. Next, I designed and developed a customized Squarespace website that neatly encapsulated the new look and feel with custom copy written to match the beautiful project photography.
the result
The rebrand has instilled a renewed sense of confidence in Dan and the entire team at Dan Rak Design who have been working hard on nation-wide design projects. The launch has been successful with amazing reviews pouring in and a boost in website traffic.
"Ridha nailed our brand identity and created the perfect, on-brand, and user-friendly website for our company! She communicates clearly and is very organized, she even kept us on track to meet our timeline. Besides creating a great brand foundation, Ridha also offered personalized training videos for future site maintenance. We love everything!"
- ELLIETTE GOULDING, OPERATIONS MANAGER, DAN RAK DESIGN