Evolve With Agile Coaching
Coaching, training, and career transition mentorship to help people develop the skills and gain the knowledge required to evolve their careers in the field of Agile.
SERVICES
Brand Strategy
Brand Identity Design
Website Copywriting
Squarespace Website Design
Custom Graphic Design
Brand challenges
Evolve With Agile was a new brand that was entering an already crowded career coaching industry. The task was to differentiate it from other career coaching brands out there by highlighting its uniqueness - coaching, training, and mentorship to get started or level up in the field of Agile.
How I helped
Branding for coaches requires in-depth evaluation and research which I did and hence identified ways to make EwA Coaching stand out. I designed a simple yet meaningful brand identity derived from the essence of ‘Agile’ itself as used in the IT industry. Straying away from common industry colors, I built a unique color palette to make the brand pop out.
Next, I planned the layout of the website around the brand pillars, made it easy to navigate, and wrote custom copy using a language that the target audience is well versed with. Finally, every element was brought together to build a fully custom, attractive, and thoughtful Squarespace website.
the result
The brand saw a successful launch with a healthy inflow of inquiries from potential coaching and mentorship students. The brand’s YouTube channel subscribers and views have also gone up along with the number of email subscribers after the launch of the website. EwA Coaching is gaining visibility with some collaboration opportunities already in the pipeline.
"There is clarity around my business and target audience. My brand feels very professional and confident ahead of my launch. I personally feel much more confident about attracting high-paying customers and converting them than I felt before I invested in my branding and website design. Ridha was very proactive and professional throughout our engagement!"
- ANKIT MAHAJAN, FOUNDER, EVOLVE WITH AGILE COACHING