Smita, the creator of this brand had a clear vision. Since the products were all hand made with natural ingredients, she wanted the logo to have green as the main color which symbolizes freshness and organic.
The design journey started from doodles that she drew, the letter 'S' and a leaf being prominent features.
Brainstorming sessions lead to creation of multiple variations based on the basic requirements, hence moving ahead in the design journey.
Finally ended the journey by creating the perfect logo for Simply Smita