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The Harlem Pie Man

Starting small from the 125th Street of Harlem, New York; this pie brand has now become a big name after recently being bought by Whole Foods. Hence occurred the need to build an identity for this name - The Harlem Pie Man

The Idea

The Idea

The owner's pies were so famous among his customers on the 125th street, that they started calling him 'The Harlem Pie Man' which eventually became his brand name. He expressed a wish to establish the logo's connection with that street of Harlem from where he began and to add his picture in the overall brand identity as people knew him by his face.