10 Aesthetic color palettes for your professional services brand

Color is one of the most powerful tools in building a memorable brand identity. The right palette not only enhances visual appeal but also communicates your values, attracts your ideal audience, and sets your business apart in a crowded market. Choosing brand colors is more than just a creative choice. It’s a strategic process that requires intention and expertise.

This is true for every industry, but especially for professional service brands that rely on trust, credibility, and first impressions to win clients. Colors play a key role in shaping that perception, making them an essential part of a complete brand identity.

If you’re collaborating with a website design company in Chicago like 12&28 Creative Studio, these curated palettes can spark inspiration and help guide a visual direction that’s both beautiful and built to perform.

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What Are Aesthetic Colors?

Colors that are tasteful and aesthetically pleasing. They may not always be trendy but rather timeless. Such colors do a great job of enhancing the look, feel, and appeal of whatever they’re used for.

Choosing the right color palette for your professional service brand can be tricky. It’s easy to fall for trends or get stuck trying to figure out what colors to choose that feel right. That is the reason, in this post, I am sharing a custom curated list of 10 aesthetic color palettes that are sure to give your premium services an extra professional touch! Feel free to choose one from the following list and use it as it is or take it as a base and tweak it to make it your own! All the colors making up the palettes have their respective hex codes included. Simply copy and paste!

Before I dive into the list of aesthetic color palettes, let me quickly share my method of curating a color palette for a brand offering premium services. When working on brand identity design or website design for professional service brands, I create an aesthetic color palette comprising 5 colors. Here’s what each of these colors is:

1. PRIMARY COLOR

   This is the main bold color in the palette around which the rest of the palette is curated.

2. A SOFT NEUTRAL COLOR

   This color is a contrast to the primary color and these two are used together to give a premium feel to any professional service brand’s identity.

3. A DARK NEUTRAL COLOR

   This color complements the primary color combination yet it has a standalone personality that can be used to make some sections stand out, especially on a website.

4. TEXT COLOR

   Some brand identity designers and web designers may not, but I include the text color in the brand color palette. It usually is a shade from the black color family.

   Pro Tip: No doubt, black is black and is a classic! But if you want to remove the element of formality that a pure black can bring and add some warmth to your professional services brand, try switching black with a darker gray color and see the instant difference in the feel of your brand identity!

5. ACCENT COLOR

   This last color in your aesthetic color palette brings freshness and uniqueness to your brand color palette. Depending upon the feel you want to go for, the accent color could be a complete contrast to the overall palette or it could be a complementary color that belongs but does not blend in. It should do the job of attracting attention to the area where you choose to use it.

In the following list of 10 aesthetic color palettes, the colors are laid out in this exact format from left to right along with their respective HEX codes for you to copy and paste! I have used tools like Adobe Colors and Coolers to customize and curate these aesthetic color palettes for you. Enjoy!

1. Blue Color Palette

Blue aesthetic color palette with hex codes (left to right):

• Bright blue: #0274BD

• Dusty beige: #E9E6DD

• Creamy brown: #C4AD9D

• Blackest black: #000000

• Peachy orange: #F57251

2. Green Color Palette

Green aesthetic color palette with hex codes (left to right):

• Olive green: #445D48

• Rosy creme: #FDE5D4

• Almost mint: #D6CC99

• Almost black: #001524

• Espresso: #5E3023

3. Red Color Palette

Red aesthetic color palette with hex codes (left to right):

• Fresh red: #A41F13

• White fog: #FAF5F1

• Light gray: #E0DBD8

• Carbon gray: #292F36

• Soft Brown: #8F7A6E

4. Yellow Color Palette

Yellow aesthetic color palette with hex codes (left to right):

• Sunshine: #F2B418

• Powder blue: #ECF8FD

• Fresh blue: #AFCBD5

• Blackjack: #272838

• Root beer: #815355

5. Orange Color Palette

Orange aesthetic color palette with hex codes (left to right):

• Tangy orange: #DC6D18

• Ivory pearl: #FFF4E4

• Cream pop: #F8E0C9

• Almost black: #2B1A12

• Limestone: #B1AA81

6. Purple Color Palette

Purple aesthetic color palette with hex codes (left to right):

• Purple pleasure: #55356E

• Lavender love: #E9E2F3

• Popping blue: #D6F5FF

• Really black: #191308

• Sweet green: #76A787

7. Pink Color Palette

Pink aesthetic color palette with hex codes (left to right):

• Pink funk: #B9375E

• Baby pink: #FFE0E9

• Dream green: #CEDDBB

• Dark gray: #434343

• Golden hues: #BE9A60

8. White Color Palette

White aesthetic color palette with hex codes (left to right):

• Pure white: #FFFFFF

• Silver light: #EDEEEB

• Heather gray: #CCC7BF

• Dark night: #31393C

• Electric blue: #3E96F4

9. Black Color Palette

Black aesthetic color palette with hex codes (left to right):

• All black: #000000

• Fairly bright: #FBF4EF

• Blue touch: #E8EAEB

• Wintery cool: #AAABAE

• Romantic vibes: #975E64

10. Brown Color Palette

Brown aesthetic color palette with hex codes (left to right):

• Warm brown: #A86A24

• About yellow: #FEFAE0

• Whitest white: #FFFFFF

• Dark black: #151C0D

• True turquoise: #5E3023

CONCLUSION

For professional service brands aiming to stand out in the premium market, your color palette is more than just decoration. It’s a powerful tool for making a confident and lasting impression. Choosing colors can be playful and creative, but it’s most effective when done with intention, ensuring every shade reflects your brand identity and resonates with your audience.

If you’re ready for a tailored approach, working with a website design company in Chicago like 12&28 Creative Studio ensures every element from brand strategy and custom logo design to your aesthetic color palette, typography, and branded graphics works together seamlessly. We specialize in building brands and websites that look exceptional and perform with purpose.

Let’s bring your vision to life. Book your complimentary discovery call today and take the first step toward a brand identity that’s as strategic as it is stunning.

Building brands with strategy + love,

Ridha