10 Stylish Fonts Under $20 For An Instant Brand Refresh
There are some cool ways to freshen up the look of a dated brand and website without spending a fortune on rebranding if you’re not ready for all the bells and whistles. One fun and quick way to give your brand a pop is to refresh it with a font that’s stylish! It is one of the best and quickest ways to spice up your brand and make it more attractive to your target audience.
As a business, you need a commercial license to use fonts for your brand and website. There are a ton of free fonts offered by Google Fonts that you can choose from but do know that because these fonts are free to use, many businesses are using them. That means the look and feel of your brand (if you use common free fonts) might not be unique preventing it from standing out in the crowd.
Here’s a list of a few of my favorite free stylish fonts by Google Fonts that you can download:
Varela Round is a great sans-serif font that offers a soft feel. It’s stylish with a unique look, perfect for any type of copy on your website - from headlines to body copy.
This is a beautiful, classic display serif font that can add versatility to your brand. Available in various weights. Use this free stylish font with confidence!
DM Serif Display is a gorgeous and high-contrast serif font stylishly designed that you can use to make your headlines really stand out. Up the style element by using the italic version in tandem with the regular version of this font!
I cannot praise this one enough. League Spartan is a clean sans-serif font that is so full of character. Highly recommended for any professional service-based business for a confident look and feel.
These are just a handful of free stylish fonts and there are many more that you can choose from. With that said, if you’re really looking to up your brand’s feel and visual aesthetic - a stylish premium font is what you might want to consider. This is why I’ve put together a list of 10 stylish fonts that you can get under $20 that are sure to make your brand stand out without breaking the bank! Let’s dive right into it!
(This is just a helpful article with no affiliate links. All images are linked to the original source.)
1. South Pacific
Image Credit: Creative Market
This font (stylish and classy!) called South Pacific is a modern calligraphic font. Its uniqueness comes from the letterforms made up of overlapping curves and sharp angles making this font quite edgy. It’s sure to level up the look of your service business brand and/or website!
2. Airfare
Image Credit: Creative Market
Airfare font is not just stylish, it is modern and bold without clunkiness. You can use this sleek professional font in versatile ways. In my opinion as a brand and website designer, this stylish font would look best when used for headlines paired with a lowercase body font of lesser weight. This combination is going to work wonders! Try it out for yourself!
3. Fitzgerald
Image Credit: You Work For Them
Another versatile font called Fitzgerald gives a retro vibe but is still very stylish and modern. This aesthetic font can be used for brand design, website design, and editorial purposes. Extend your brand’s identity by using this stylish font to create gorgeous social media graphics and digital marketing assets. Get ready for your brand to grab eyeballs!
4. Lancea
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Lancea is a fancy font that exudes pure elegance. It’s a clean serif font that feels very luxurious, perfect for service-based businesses in the premium space to stand out. This fancy font is one of my personal favorites and I have used it to design the custom brand identity for a Chicago-based luxury interior designer. You can’t go wrong with this one.
5. MADE Kenfolg
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A gorgeous and elegant serif font that puts a modern twist on a classic font style, MADE kenfolg is a total treat. Use it in uppercase or lowercase, this stylish font will instantly up-level your brand giving it a premium feel to match your premium services. And trust me, this also up-levels your confidence when it comes to selling your premium services!
6. Futura
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This list of stylish fonts is incomplete without including the powerful sans serif font called Futura. This well-designed, tall font is just iconic. Whether you use it for branding or graphic design, headlines, or body copy - your brand will simply shine!
Pro tip: Combine different weights of Futura to have a versatile yet consistent brand look and feel! Like a bolder weight for headings and a lighter weight for the body copy. The result will impress you.
7. Wayfinder CF
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Wayfarer CF is one of the most unique and stylish display fonts on this list. From the looks of it, you’ll see that it is strong yet imparts a warm, elegant feel. Its high-contrast letterforms will make your brand stand out giving it an upscale look and feel!
8. Lovelight
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And finally, a stylish handwritten font that can make your brand feel organic as it adds an element of warmth to your brand presence! Lovelight is one of those beautiful, expressive fonts. I typically do not use handwritten fonts in my branding and website design projects excessively because too much of this font style can take away from the seriousness. Having said that, if you use this font style smartly, it can break the monotony especially if your website is text-heavy. Use it to give your personal brand or service-based business a personalized feel.
Pro tip: Mix up your script/handwritten font with a complementing serif/sans-serif font style to create a fresh look and feel for your brand. These font styles are a bit harder to read so avoid using too much of them as it can get annoying!
9. Quackey
Image Credit: You Work For Them
If you’ve been looking for a delicate yet multipurpose professional font for your business, Quackey might just be for you! It’s a stylish, clean, and low-contrast font that can make all your text look beautiful - from large titles to the smallest copy you can think of.
10. Danielle Harris
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I could not end this list of stylish fonts and not include a super stylish, fancy serif font in it. So Danielle Harris becomes part of this list. It’s one of those modern aesthetic fonts that can spice up any headline and can even make a social media design drool-worthy! Use it as is or with the fancy flourishes, use it in uppercase or lowercase - your brand is ready to dazzle!
Conclusion
Fonts have the power to make people feel something. Using a stylish font in your brand and website design can attract the kind of audience you want to attract but that does not mean you have to blindly follow trends. A stylish font can be timeless too. Every font on this list is one that you can use for your service-based business for years to come without worrying of it going out of style in the future. All these fonts have the capability of adding a pop to your brand’s look and feel. So revamp your brand using one of these fonts and you’ll notice the difference it makes to how confidently your brand comes across!
Building brands with strategy + love,
Ridha
